Actor Reese Witherspoon became famous in her 20s after starring in films like Election and Legally Blonde, but by the time she entered her 30s, the film landscape had shifted. DVD sales had shrunk and smaller, female-centered movies were in short supply. It was nearly impossible to find good leading roles for women.
Witherspoon began asking different movie studios what projects they were developing for women. "With the exclusion of one studio, everybody said 'Nothing. Nothing with a female lead,' " she says.